Technological Prowess Gives Delo Truck Its Horsepower

SAN RAMON, Calif.--A 30-ton infusion of cutting-edge technology rolled into Louisville, KY this week as Chevron’s Delo brand gave new meaning to the term “technology-driven innovation.” The premium lubricant brand introduced its new Delo Truck at the 2007 Mid-America Trucking Show. This 625hp, 18-wheel testament to innovation showcases the Delo product family in a modern, high-tech exhibit experience – the D-Lab – unlike anything else in the trucking market. Delivering the D-Lab to select destinations across North America is a brand new 2007 Volvo VT 880.

D-Lab

The centerpiece of the new Delo Truck is the D-Lab, a sensory stimulating mobile exhibit designed for advanced-knowledge engineering. Visitors enter the D-Lab where they immediately find themselves in a technology-driven reality. While gaining clearance to the D-Lab, the visitor is greeted by a virtual host, Delola, who navigates users through their educational experience. While in the D-Lab, guests steer through interactive, educational, digital graphics, light and sound effects while learning about Delo products and key market issues.

In total, D-Lab takes visitors through nine different zones infused with high tech interaction including product features that appear to orbit in space, a look at the inner workings of cutting edge technology, an on-demand Delo Theater, a video timeline of Delo milestones and a digital pinball...Read More...